Google Goodness

Let’s just start out by saying a phrase I heard a while back, "Everything Google touches turns to gold". I find myself using Google services quite frequently and figured what a good blog post to describe all the great tools I have found and use. This is by no means a complete list but rather the ones that stood out to me and could help you become more popular, well I can’t promise that.

Analytics

Google Analytics has been re-designed to help you learn even more about where your visitors come from and how they interact with your site.

Docs

Create and share your work online

Create, edit and upload quickly
Access and edit from anywhere
Share changes in real time

Gmail

Gmail is a new kind of webmail, built on the idea that email can be more intuitive, efficient, and useful.

Base

Simply describe your items on Base to make them as easy as possible for people to find when they search. You don’t even need a website to put your stuff online.

Adwords

Google’s advertising platform offering both cost-per-click and cost-per-impression pricing for advertisements served on Google.com and partner sites. Something I found recently was Audio Ads which seems like a great way to get radio exposure.

Orkut

Social networking and discussion site operated by Google.

Adsense

Google AdSense matches ads to your site’s content, and you earn money whenever your visitors click on them.

Calendar

Shared calendars, quickly add events and see your friends’ and family’s schedules right next to your own.

Video Upload Program

This new upcoming service seems intriguing, "Your work deserves to be seen. You’ve made a great video. Now who will watch it?". Just make sure you own the rights to it and pending their approval you could have your video on Google. If you are a big shot producer with 1,000 + hours of vide you can sign up for their "Premium Program".

OpenSocial

"OpenSocial defines a common API for social applications across multiple websites. Built from standard JavaScript and HTML, developers can create apps with OpenSocial that access a social network’s friends and update feeds. By using a common API, developers can extend the reach of their applications more quickly, yielding more functionality for users."

Relating News :: OpenSocial Foundation launches with Google, Yahoo, MySpace

"According to Google’s statistics, OpenSocial applications are already used by over 200 million users across participating social networks like Engage.com, Friendster, LinkedIn, Six Apart, and more. Next Tuesday, hi5 will be joining the fold, and the OpenSocial Foundation itself should be up and running within the next 90 days."

The Future is Web Services, Not Web Sites

Remember The Graduate when Benjamin Braddock was advised to go into plastics. The clip is here. It seemed like a safe bet at the time - and it was.

Today the web maybe "the new plastics." It seems like every brand is building a new site or microsite. The Internet feels like Dubai. Some are big, ambitious projects. Others are smaller initiatives like a blog that a small group can manage themselves.

I don’t expect organizations to stop building sites anytime soon. However, the Picture-in-Picture Web (what some would call the web services promise of "Web 3.0") is coming on strong. And I believe most brand web sites may not matter in 2012 - unless they have satellites that make the mother ship stronger. The Attention Crash (or what Iconoculture calls "choice fatigue") is accelerating the pace of change. Fred Wilson has a similar point of view.

The leading players on the web all see the train coming. They are wisely creating APIs and turning themselves into plug-and-play services, not just big destinations. YouTube is just the latest to do so today. Amazon has S3. Google has OpenSocial and an extensive library of APIs. As does Microsoft. Facebook is allowing its applications to live outside the site. Twitter is an API first and (eventually) a business model second. Finally, the booming widget economy shows the promise of small content that can go anywhere.

These are the leaders. But everyone - including marketers - will need to think of their online brands not as sites but as portable services that can go anywhere and everywhere the consumer wants. Without such appendages, no brand will ever be able to break through the online clutter such unlimited choice offers.

source: MicroPersuasion.com