Coming from an agency, there are often times when there is need to perform a competitive analysis for a client in order to better understand the client’s position in the competitive landscape.

The main purpose of a competitive analysis should be to gain awareness of the competitive factors analyzed and to leverage the client’s strengths, weaknesses, opportunities and threats (SWOT) to their advantage. So what kind of factors should be included in an online competitive analysis? Below are a few that I feel should always make the competitive analysis list:

• Domain Age: The age of your domain can have an affect in the way search engine determine authoritativeness for your site. Theoretically, the longer the domain has been active, the more value it receives from search engines. Webconfs has a great tool for calculating the age of your domain and your competitors’ http://www.webconfs.com/domain-age.php.

• Search Engine Visibility: Take your vertical’s main keyword basket and analyze how visible your site is compared to its competitors in Google, Yahoo, MSN, ASK and AOL. Comparing the number of top X rankings can give you a sense of your keyword market share.

• Site Traffic: This one is difficult to compare unless you have access to your competitors’ analytics, however Compete.com’s search analytics does a fairly decent job of providing some insight.

• In Bound Link Quality: Using a combination of Yahoo Site Explorer and a batch PageRank checker you can begin to determine the quality of back-links for a given domain. The quality of links is more important than the quantity.

• In Bound Link Anchor Text: The quality of links is partially based on the theme of the linking site as well as the anchor text that is linking to you. Image or branded links aren’t as high quality as keyword rich links. http://www.webconfs.com/anchor-text-analysis.php

• Meta Tags: This maybe considered simplistic and old school but meta description and title tags are still important in SEO. Analyzing description and title tags can help you determine which competing sites best differentiate themselves as well as the messaging the site is providing visitors.

• Paid Search Campaigns: On the other side of the fence their is sponsored campaigns and a tool like SpyFu can give you some insight on PPC competitors and keyword costs.

• Blogs: Got a blog? Check out Blog Juice from Text Link Ads, which looks at Bloglines, Alexa and Technorati to compute a "juice" score.

source: WebProNews.com

Webmasters are given the advice that they must attract links, but the key is not just to attract links… they need to attract good links. But what is the perfect link? The search for the perfect link need not be a quest in vain. Consider the following when attempting to attract links…

1. Related

The best links should come from related websites which contain similar and related content but not the same type of material or content. For example: A link for baby clothing would benefit from a link that discusses baby care.

2. Anchor

The anchor text (the "text" that is used in the link) should include keywords that relate to the topic covered on the web page that is being linked to. Anchor text should be varied; links that all have the same anchor text will appear manipulated and contrived to the search engines. Therefore, the text links should contain a variety of related words.

3. Deep Link

The links should direct visitors to a related page within the website. Do not make the mistake of directing all of the web links to a website’s home page. Deep linking, and directing visitors to material that corresponds to content that is closely related to the text link is key. Deep linking appears more natural to search engines, whereas links directing all visitors to a single page or the home page seem unnatural, and could be interpreted as an effort to manipulate search engine ranking.

4. Domain And Page Authority

Search engines trust some websites more than others. Links from "authority" websites have more weight than links from lesser-known websites. Google is said to use PageRank as an indicator of authority. Keep in mind that PageRank is not the only factor used to determine a website’s authority. Authority websites should still relate to the website it is pointing to.

5. Nix NoFollow

Links should not contain the NoFollow command. The NoFollow command directs search engines to not "follow" the link. If a link contains "NoFollow" there is no search engine benefit from the link; the only benefit to having the link is any organic traffic that results if the link is clicked. As a result, NoFollow links are nearly worthless.

6. Mix It Up

Links should come from a variety of sources. Fewer links from a larger number of websites will generally "weigh" more than a large number of links from a small number of websites.

7. Surrounding Text

Some search experts claim that the text surrounding a link can influence ranking. Whether this is true or not is difficult to determine. It is more likely that links containing surrounding text are more likely to be relevant, and as a result those links tend to be worth more.

8. Link Position

The location of the link on the page can also influence the value of the link. Some search experts claim that footer links carry less value than links which are integrated into the actual web page content.

9. Type of Link

There does not appear to be a difference between a "text" link’s value and an "image" link’s value, if the image link contains ALT text. The search engines use the image ALT text in the same way they use the anchor text of a text link.

10. Number Of Outbound Links

A page with fewer links is better than a page with a large number of links. This is because a webpage passes along what is referred to as "link juice". The more "link juice" passed along, the more valuable the link is. The link juice is divided up over all the links on a webpage, so popular websites with few outgoing links are more valuable than those with a large number of links.

11. Link Age

Search engine critics cannot seem to agree as to whether older links or newer links carry more value. When information is vague, it is best to garner both aged links and new links to websites.

12. Vintage Domain

The age of the domain is said to influence link power. More than likely the age of the domain simply contributes to the trustworthiness of the website, and links from trusted websites tend to have more value.

13. One Way Links

Links that are not reciprocal carry more weight than those which are simply link-for-link exchanges.

14. Page Content

A web page that is mostly just a líst of links has less value than a web page that contains a mixture of links and content.

15. Updated Pages

Web pages that are updated frequently will typically be spidered by search engines on a more frequent basis. The update will not influence the power of the link, but it will mean that the link will be picked up more quickly by the search engines.

16. Link Surges

Webmasters should be encouraged to gradually build links over time, rather than all at once. The gradual improvement is more natural and will have a stronger impact on organic search rankings.

The quest for the perfect link can be frustrating and elusive, but the fact is: the perfect link is logical, appears natural, and grows over time. Best of luck in your attempt to find the perfect link.

source: SiteProNews.com

It’s just as important to know what not to do when executing a website linking strategy as it is to know what to do. With inexpensive linking software and services so readily available, there’s a strong temptation to take shortcuts when it comes to getting quality links.

Avoiding these traps will help your search engine placements rise naturally and stay that way for a long time. In this article, I describe two ways that you can help yourself avoid being labeled a link sp@mmer.

Link Farms

What is a link farm? A link farm is any website designed and set up for the sole purpose of getting search engine spiders to crawl and index web pages. These websites provide absolutely no end user utility or benefit.

So how do you recognize a link farm? First, you need to ask yourself, is this site heavy laden with links? Most link farms will have a "farm" of links with little to no content. As for an explanation of the site’s existence, it’s usually missing too.

The next question you need to ask is, what does the URL of the site itself look like? Most of the time, link farms will have long, hyphenated URLs (i.e. our-great-linking- directory dot com). This is a generalization so not all link farms will have these types of URLs. Many of these link farms are generated using software. The software will go out and find a domain name that contains specific keywords even if it settles on something with several hyphens and numbers. You may still consider a long, hyphenated site for linking purposes but make certain you conduct more research before you submit a link.

Next, look at the domain name extension and note if it’s .ínfo or .bíz. In order to sell these extensions, many domain name registrars provide a one-time, deep discount. I know of several registrars that sell .ínfo domains for 89 cents per year. These cheap domain names allow sp@mmers to generate thousands of sites at a huge discount.

The next criteria I use to help identify a link farm is what I call the "cheese factor". Although some link farms will look professionally designed, most are either 1) generated with software or 2) are designed with the same cookie-cutter, non-altered templates that fill search engine results. This is especially true with blogs. Sp@mmers and Internet newbies will not take the time to brand their websites or blogs. These are commonly referred to as "pump and dump" websites.

Another question you should ask is, does it look human? That is, does it look like someone hangs around and takes care of things? You should also be able to contact the webmaster either via web form or e-mail. If there’s no contact information available anywhere on the website, be very afraid.

If it’s a directory site, check out the links in a few of the main directory headings. Are the URLs hyphenated just like the main URL? If you visit one of these sites, does it look the same as the site you just came from? Are there more URLs crammed onto one page than anyone could possibly visit in a lifetime?

Last but not least, if you have your suspicions that a site might be a link farm, for any reason, stay away. It’s better to miss a great linking opportuníty than to post your link and get downgraded in your search engine placements.

Non-relevant Links

When you’re placing your links, you want to make sure that the site you’re linking to has something to do with your site and, vice versa.

A non-relevant link is defined as a hypertext link placed on a website, or in a directory, that has little to no relevance to the linking site or directory. These links are placed for the sole purpose of 1) increasing page rank or 2) getting a website crawled and indexed or a combination of the two.

The most obvious way to combat not-relevant links, over which you have complete control, is the placement of links on your site. Avoid placing links on your site to another that has no relevance to your content; even if it’s legitimate. Why? The link doesn’t do anything for you or the person whose link you placed. On the other hand, don’t ask someone to place a link on their site which doesn’t relate to yours.

Google, Yahoo, and MSN all look closely at whom you’re linking to and who’s linking to you. In fact, Google’s PageRank definition specifically states that link relevance (quality) is looked at more than just the link itself.

So what’s the solution? As in researching a potential link farm, you need to check out the sites that you’re linking to. If you’re submitting your site to directoríes or article directories, make sure that you’re submitting your content and links to the most relevant topics and sections.

Don’t worry about getting an exact match in terms of relevance between your site and the linking site; just make sure that each site complements the other.

Know the Linking Pitfalls

In summary, you can be accused of being a link sp@mmer even if you think you haven’t done anything wrong. To keep your linking strategy clean, I’ve outlined two specific techniques that will keep your site safe with the search engines.

First, watch out for unscrupulous link directories and sites (i.e. link farms). Use the techniques and ask yourself the questions I’ve outlined to recognize and avoid these harmful sites.

Second, make sure you’re posting to relevant sites/directories/ articles/ blogs or wherever you choose to submit your content and links.

Most importantly, if you think you might get accused of being a sp@mmer, by attempting to use a linking technique you just read about or software you just bought, trust your gut and don’t do it. Linking software creators claim that you can get thousands of back links with the press of a button or for only "$49". The only way to get good quality back links is to do the research yourself and hand-submit every single link.

If you avoid these two traps, you’ll be well on your way to getting the links you need to get your website placed higher in search results and, as a result, generate more sales.

source: SiteProNews.com

You’ve taken the time to finally build a website, and now it is online. Months go by. Maybe you get a few visitors now and again. Maybe you land on the search engines. Mostly though, it just sits there. Is the website you paid for pulling its weight?

A website is a tool and can be of significant help to your business. It can cut a lot of time you put into giving information to customers. It can answer questions and perform tasks for you. Find out where websites fail to perform and how you can figure out where to make it better.

1. Undefined Website Objectives

Some sites try to do way too much at once, or worse, they have no definable purpose. Many provide no clear objective. A site can do more than look good and flashy and have your contact information.

Websites can be informational, storing content and articles based on a topic. Sites can run eCommerce solutions that help you with your sales process. It can also generate leads, asking customers to fill out forms with their information and interests. It can also be a hybrid site, with mixed purposes, like offering a free ebook or free access to information (informational) in return for contact information (lead generation).

Defining the purpose of your website gives a clear direction to your customers. Where should customers arrive when they find your website? Where do you want them to end up? Using a clear path and clear objectives, you can lead them through your site, your products, and your information, depending on how you need to sell your products. Not all products or services can be sold directly in an eCommerce situation. Maybe you prefer just getting to know your customer a bit more, and being able to forward marketing materials, so a lead generation type of site might be more suitable.

Assign a secondary objective. Maybe after visitors sign up for free access, or an ebook, they are encourage to ask more by contacting your sales reps, or perhaps they can make a direct purchase online. Use a clearly definable call to action. "Email for more information." "Clíck here to sign up." Tell visitors where to go.

2. Unidentified Target Audience

Demographics have been used in marketing for generations. Marketers use the information because it works. Knowing who your audience is defines the purpose to your website and calls out those who qualify and would be interested in your products. Marketing is the one area where discrimination is actually a good thing! You don’t want to waste the marketing dollars that draw people to your site who won’t need your products in the first place.

Get to know who your clients are. Are they male or female? How old? Where are they located? What do they do for a living? Habits, income levels, preferences, they can all be discovered with a quick email, phone call or have your current customers take surveys and help you figure out what your clients want.

3. Building for the Wrong Audience

Your site can have a purpose and a select audience, but if it doesn’t appeal to audiences, they tend to go elsewhere. Finding preferences is only the first step. Once you figure out what your demographic is, it is time to find out what appeals to them, and use that to your advantage. It could be something as simple as site colors and images, to where and how they prefer to use navigation systems and the type of content presented.

Maybe you need simple content, easy to read and understand for younger audiences. Perhaps you need something a bit more technical for professionals. You can even see if you need to add features for those who are visually impaired. Paying attention to your demographic and their preferences can mean building your website around their likes and getting more responses.

4. Oblivious to Web Traffic Sources

A link on a Harry Potter fan club forum to your website can bring in traffic, but does it really bring in the right customers? If you’re not directing traffic from sites relevant to yours or where a matching market exists, you might end up with empty hits to your website. It looks pretty on stat pages but it doesn’t really do anything.

Refocus your efforts on search engine optimization and focus on keywords that do fit, not just what might be popular. You can plan the sort of traffic you want and focus your outreach efforts on that. Planning your search engine campaigns can make them more effective, bringing the right customers to you. You don’t need 1,000 random visitors a day, when 100 qualified visitors will do.

5. Underestimating the Competition

Who says you can’t grab ideas from your competition? Find out what they are lacking and draw customers to your site by adding more features and information. Your target audience is searching the web for your product. Don’t let your competition become more appealing.

Understand your competition by observing their sites. Where are your competitors linking? Where aren’t they? What designs do they use on their site? Does your target audience like that type of design or do they want something better? Figure out how to improve your site and make it better than your competition.

6. Poor Site Communication and Inconsistency

If you’re building a website, is one page orange and another blue? Does one page have your logo and another doesn’t? People love consistency.

Does your content and images display the right message? Your website might have pretty pictures of your children, or a fun story about what happened to you last Christmas, but is it really what your customers want to know?

Skip the personal info, unless it’s relevant and your audience wants to hear about it. You also need to make sure you present your brand in its best light, and consistently give visitors the same presentation every time and on every page. Let your brand stand out.

7. Outdated and Antiquated Site Features

Out with the old. Check your site for old content and images and delete them. Remove old links that go nowhere too. Forget pop ups and old methods of keeping visitors around. Content is great, but if it’s so old that it’s irrelevant, you’ll lose respectability and your expert status.

Stick to new information. Don’t be afraid to get rid of old articles and delete old images. Do an update on your site features, like navigation systems and contact forms.

8. Poor Overall Site Performance

You’ve plastered all there is to know about you on a few pages. Is this the right way to do it? Maybe not. Yes, you’ve given them something to look at, but you have to remember, your time to impress people on the Internet is limited to just a few seconds. Long passages of text, lengthy forms, even poorly constructed or confusing navigation can slow people down, which leads to people leaving.

Making your website flow is all about making your site easy to read, easy to browse and easy to find what you’re looking for. Include a search function, highlight popular pages, and make it simple for people to give you their information. Start with short forms, only the essentials, and a few simple questions. You can get more info later.

9. Lack of Commitment

When was the last time you updated additional information to your website?

Remember those "Website Under Construction" images from the early years of the Internet? Over time, people have learned those images are pointless. Your website is ever evolving, ever needing updating. Your website is isn’t ever finished.

You must make a commitment to update information and to improve interest in your site from visitors. It could be as simple as updating a blog once or twice a week, or updating about sales and special events. Give visitors something to come back to, and let them turn into regular guests.

10. Not using an Experienced Web Firm

You do a good job with what you do, and a good business and website owner knows when to call for help. Maybe you’re okay with writing content, but you need help with creating navigation and setting up forms. It’s okay to ask someone else for help, either with a few pages, or for the entire site design, and leave it to a professional.

It also saves money and time getting someone else to do the complicated things for you. Are you spending weeks on figuring out a web page design set up when it takes a professional a few hours to produce? When you’re in business, you consult with professionals who will help you build a better website, develop methods of search engine marketing strategies, and find out how to appeal to your target audience. You save tíme, money, and plenty of headaches.

source: SiteProNews.com

In order to succeed on the web you need the proper tools. It doesn’t matter if your goal is to operate a website just for a hobby or whether you’re trying to earn a part-time or full-time income.

You need the right marketing tools.

These tools can be very simple or very complicated; it will mainly depend on the kind of online marketing you’re doing. Someone running a simple website can get by with very few tools; whereas someone operating a PPC enterprise or a SEO consulting firm may need more sophisticated software programs to effectively run their businesses.

Internet marketing tools is a subject I know something about for I have been studying, testing and using countless marketing tools for over 8 years now. I run two websites devoted to online marketing tools. If you search Google for “internet marketing tools” you will find my two sites on the first page.

Google Screenshot

Although I am always wary of pointing out my sites in Google, mainly because they can move off the first page overnight… and you end up with egg on your face. The only reason I point out these Google listings is to prove that I at least know how to get my pages and keywords on the front pages in Google.

Frankly, when you’re talking about Internet marketing, what other benchmark or measurement do we really have to show that any marketer or SEO expert knows what they’re talking about? Not counting sales stats of course, which is really the ultimate benchmark for online marketing.

In this blog post, I thought it would be fun to use my acquired knowledge to discuss and list those important tools I have found most effective and most useful in my marketing. Never know, they may also prove helpful to you and your marketing.

Let’s start at the very beginning. I am assuming you have a reliable PC or laptop with an Internet connection or service. Obviously, you need these if you’re going to work on the Internet.

Now here are some marketing tools you will need:

1. Domain

This is your online calling card and the name of your site or business. This is your URL or your address on the web. Most SEO experts suggest you place your main “keyword” or “keyword phrase” in your domain name. If you are doing a site on “engagement rings,” you should place this phrase in your domain name. I have found using your site’s main keywords in your domain will give you higher rankings faster - especially in Google.

There are many domain sellers on the web; since I have numerous domains I use GoDaddy mainly because I manage most of my online purchases thru Paypal, which GoDaddy accepts. I also use GoDaddy because it has a proxy service. I have never had a problem with them and I even host 5 or 6 of my sites thru GoDaddy.

2. Website

Your need a website to go with your newly created domain. If you can afford it, get a professionally designed site from a professional website designer. I am purposely using the word “professional” because that is exactly what you want your site looking and feeling like from visitor one. In that split second of arrival at your site there must be no doubt in your visitor’s mind about the quality of your site. Besides, if you’re new to online marketing, you will want your site designed by a website designer because they will optimize your site for all the search engines.

You can get away with using templates, but I would suggest you at least invest some funds in a professionally designed logo or header for your site. This will at least give your visitor a good first impression. Even though I have an art background, I personally use Ryan Jackson (aka designgururyan) for my important graphics, mainly because he’s very good and because he caters to the Internet marketing crowd.

3. Hosting

Once you have your website created, you will need somewhere to host it. I have only used shared hosting for my sites (shared hosting is as it sounds, you will share your site IP address with around 200 - 300 other sites). The other alternative is to get dedicated hosting, which is more expensive, but you have your own IP address and faster download times. My advice, go with shared hosting first; if your site becomes extremely popular, you will have to upgrade to a dedicated server just to handle all that traffic.

There are countless hosting companies to choose from on the web. Keep in mind, the cheapest may NOT be the best choice. What you’re really looking for is good quality service with support that you can contact at any time of the day or night. Do some research of your own before you pick your web host. A little homework done now will save you major headaches down the road.

I have used many web hosts over the years and the ones I find good, I have kept. Moving a site from one web host to another is a major hassle if you have a large site. As for web hosts, I would recommend Bluehost and even GoDaddy - these have worked out nicely for me, but keep in mind I only have simple sites which need very little maintenance.

4. Autoresponder

One key element you must have if you’re into online marketing is an autoresponder service. The money is in the follow-up. You must collect the contact information of your site’s visitor and get them subscribed to your ezine or newsletter. You need an autoresponder service so that you can automatically follow-up or send emails/information to the people interested in your site or product.

Again, I have used many AR services over the years, including those that are usually included in your hosting packages. However, I would recommend you invest in a more robust unlimited autoresponder service like those offered by GetResponse or Aweber. I have used both and found them to be very professional and very effective.

5. Credibility

Might sound a bit strange but without a doubt your main marketing tool on the web will be credibility. You and your site must establish credibility with your visitor or it’s game over.

The web is still a very untrustworthy place; you must build and establish credibility with your visitors.  You must establish trust. You or your site must be seen as the place to go for information on your site’s area of interest.

Many webmasters and online marketers solve this problem by becoming an expert on their site’s topic. Actually, this is something that happens quite naturally. If you keep and run a site on “engagement rings” for 7 or 8 years - chances are you will become an expert on that subject. Of course, nothing establishes your credibility more than writing articles and books on your subject area. Spread these well-informed and helpful articles/books around the web and people will be calling you an expert faster than Tom Cruise can jump on a couch.

Only added that last comment to remind you to be careful of what you do on the web, credibility usually takes some time to build, but it can be lost in one careless moment.

 

Internet Marketing - Tools of The Trade - Part Two

Now here are some Internet marketing tools that will make your job and life much easier.

1. Keyword Research Software

Without a doubt, one of the most important online marketing software I have used deals with keyword research. The core
foundation of any online site or business will be picking and targeting the profitable keywords related to your industry or subject matter. It is vital to choose the right keywords if you target free organic traffic from the search engines, and it is just as important if you’re going the much faster PPC (Pay Per Click) route.

You must do your keyword research in order to place high in the search engine rankings. You must know your competition.
You must know how to optimize your pages for your chosen keywords. I find Brad Callen’s Keyword Elite to be very helpful in finding the right keywords and getting those keywords to the first page in Google. I mainly concentrate my SEO efforts towards Google simply because it delivers the most quality traffic. Good software makes a tedious job simple and easy. Keyword Elite fills that bill.

2. HTML Editor

You need a good HTML editor or program to create your web pages. I use the free version of Note Tab Light and it suits my needs nicely. I have never upgraded my version and have been using if for years. There are probably more robust editors out there… but this one has made creating my websites a breeze. If you want a WYSIWYG (What You See Is What You Get) editor, try Adobe Dreamweaver.

3. FTP Software

Around a year ago, I heard of this FTP client or software from Marlon Sanders, and it has saved me the most time/money of any software I have ever used. You see, I have countless sites on many different servers/webhosts and keeping track of these different sites, multiple passwords, and uploading files was a real pain. I had to go to the web hosts or open up the control panel for each site… then find the page in the directory on my computer and upload the file.

Real Hassle.

All this took up an enormous amount of my time. I didn’t realize how much time until I bought 3D FTP and started using it. From this one FTP software I can login to all my sites and upload files quickly and easily. It keeps track of all my sites and passwords. Updating 10 or 20 sites can be done within minutes!

The feature that I really like is that it will queue up the last file I have been working on so it is at the top of the list when I upload. I don’t have to search thru files to find the last file I updated… it finds all these files and puts them at the top of the list for me,
ready for uploading. Another cool feature, it tests in 3D the download speed of your site’s server.

4. WordPress/Blogging Software

For now, blogs and blogging is it. You must be taking advantage of this keyword rich way of placing content on the web. I find the free WordPress blogging software to be very effective for keyword positioning. Keywords are called tags in the blogging world. I have at least one blog on all my sites, and I find Wordpress is very easy to install even if setting up server side scripts
scares the BeJesus out of you!

Your online marketing will be much more effective if you use the whole blogging networks. And don’t forget all the social bookmark sites that will greatly increase your web presence; I have found simply placing the Addthis.com button on your pages will get your site book marked for you by your visitors. Simple marketing tool that works.

5. Knowledge

You can have all the carpenter’s tools on the planet, but if you don’t know how to use them you will never be able to build a house. The same goes for marketing tools. You must have some knowledge of how Internet marketing works to really use any tools effectively.

But where to find this knowledge can prove more of a minefield than it ought to be. There are plenty would-be teachers and info-products to get you started, but usually newly christened or beginning online marketers are bombarded with so many learning options it all becomes a blur. Who do you believe? Who do you trust?

In over eight years online, the best online marketing training I have found would have to be the whole Site sell products created by Ken Evoy. Granted, he is trying to sell you a hosting product by offering all these free training manuals, but that doesn’t negate the fact that, in my opinion, these “Sitesell Products” are the most comprehensive Internet marketing knowledge you will ever find.

Ken has just made “Make Your Words Sell” a free product, a book he used to sell for $30 bucks. Still one of the best sources of Internet marketing knowledge - regardless of the price!

………………….

Internet Marketing - Tools of The Trade - Part Three

Now here are the free Internet marketing tools and/or sites that give me the most joy. In my shallow world joy and money are synonymous.

1. Google Analytics

Google Analytics gives you an overall picture of what is happening with your site or sites. It tracks your visitors and tells you where they are coming from and what they do on your site. It simply shows how to improve your site to get higher conversions.

Simply put: this free service from Google is a MUST HAVE for any online marketer. The more information you have about your site and how well it is performing is vital to increasing your sign-ups and sales.

Google Analytics

2. Microsoft’s Online Commercial Intention Tool

If you’re into online marketing, you want visitors coming to your site with their wallets/purses open and ready to buy. You want to mostly attract buying customers to your sales pages and online content.

Microsoft, as part of their adCenter system, has a great little tool that lets you check the “Commercial Intention” of a URL or search query. In other words, you can type in a phrase or keyword and it will tell if the person making that search is likely to buy or not.

For example, if you type in “Corporate Business Gifts” the probability for commercial query is 0.96604 or around 96 per cent, which is very high and it’s likely that person has intentions of buying something.

How cool is that?

If you’re designing a website or doing PPC advertising, it is vital you pick the keywords where people have commercial intention - likely to buy something.

Online-Commercial-Intention-Tool

3. SEO Book Keyword Suggestion Tool

As you’ve probably gathered by now, choosing the right keywords is vital to your online success. If you go the free organic traffic route, then the keywords you target are essential to your site’s success. SEO Book has a handy keyword suggestion tool that you can use to find out how many searches are made each day for your keywords.

This site also has many other handy search engine optimization tools you can use to improve your site.

Keyword Suggestion Tool

4. iWebtool Visual Pagerank

When I first discovered this little tool, I couldn’t believe my luck. It gives you the “Visual Google Pagerank” of every link on a URL or web page at one glance, both internal and external links. Now the jury is still out on the importance of Google Pagerank, but I believe it is still important in the whole scheme of things as a matter of perception if nothing else; what people perceive about your site can have positive benefits.

Unfortunately, at the time of writing, this tool was not functioning properly - maybe due to Google constant Algorithm updates). However, this site also has many helpful marketing tools you can use.

Visual Pagerank

5. Gurus

Love ‘em or hate ‘em, the big name online marketing gurus are the most effective marketing tools on the web. These marketing powerhouses have the large contact and customer lists necessary to turn any product into an instant best
seller. They operate vast multi-million dollar marketing networks that would make the average webmaster blush with envy.

Creating a JV (joint venture) with these gurus can instantly put any product or site on the Internet map. However, be warned, all the marketing hype and promotion surrounding many of these gurus have turned a lot of people off - especially those who have payed an arm or leg for the latest info-product that’s supposed to give them the keys to online wealth. In many cases, these products are too advanced or require additional skills that the buyer simply doesn’t have… resulting in negative feelings and bad press.

From my own experiences, when I was first starting out, I did have a few bad experiences and wasted more than a little cash on products that didn’t work out as planned. However, I quickly discovered solid online marketers like Ken Evoy, Marlon Sanders, Neil Shearing… which as that old poem says, “And that has made all the difference.”

Hooking up with the right online marketing expert can be the best marketing tool and move you will ever find and make on the web - the ultimate fast forward!

Source: By Titus-Hoskins in Titus Hoskin’s Blog

 

Ask us how we can get you set up on the right track!

In Part 1 and Part 2 of How to Optimize for Google I discussed general website optimization, links, and Google webmaster tools. In Part 3 we will look at a number of other considerations which play a role in successful rankings in Google, and also touch on some tactics which are best avoided.

Completing Optimization: Other Considerations

Redirects
If you need to use redirects on your site, it is very important to use the correct one. If a page is moving to a new location, or being removed all together, it is very important to have this page redirected to either the new location or the next closest page using a Permanent 301 Redirect.

While rare, if a page is being moved to a new location for a short term, with the intent of it returning to the original location, then and only then, will you want to use a Temporary 302 redirect. For more information please see Redirects: Permanent 301 vs. Temporary 302.

Non WWW Redirects
To help eliminate page rank split, and provide your site with a little extra value, implement a non-www redirect. What this redirect will do is change the URL to include the "www" whenever a URL is accessed that does not include it. This can help to consolidate links to the correct page and give your site some additional strength. For more help on Non WWW redirects please see: How to 301 Redirect Non-WWW to WWW URL’s

HTTP Headers
Check your page headers! If you have implemented any form of redirect on your site including mod rewrites, check your HTTP headers. You may be surprised at what you find. Some forms of redirects may use a 302 code where you really want a 301. By checking your headers you can ensure all is well, and troubleshoot problems. On our website we have added our own HTTP Header Checker for your convenience.

Home Page URL
Never have more than one URL for your home page. If your home page is available and displays on more than one URL, then utilize 301 redirects on all but the main URL you want to focus on - in most cases "http://www.domain.com/". All your links pointing to the home page should direct to the exact same URL otherwise you will split the value of your home page into multiple duplicate URL’s.

Google sees "http://www.domain.com" and "http://www.domain.com/index.html" as different pages, but displaying the same content. This splits the overall value of your home page, and can decrease the chances of rankings. By keeping it consistent with a single URL, you remove this split and retain more of the strength.

In theory having your home page split like this could bring with it duplicate content penalties, however, I have yet to see this actually happen - that said, it is best to avoid the risk all together.

XML Sitemap
XML Sitemaps are great for ensuring that Google and the other engines are able to spider your entire site. While an XML sitemap will not directly impact your search rankings it can help as Google is more likely to see any SEO based changes more quickly, which in turn can have an impact.

Robots.txt
This is the first file all search engines look for every time they visit your site. While placing a blank robots.txt file in your root folder will not help with search rankings, it will help reduce 404 errors appearing in your log files.

It is also highly recommended that if your site utilizes an XML sitemap, to include a call to this sitemap within the Robots.txt file. Simply add the following line to ensure that the major engines (including Google) can find your sitemap:

      Sitemap: http://www.domain.com/sitemap.xml

Potential Blockages
If you are finding that your site is simply not being indexed it is possible that you are blocking the spiders in one way or another.

Start with checking your main site navigation, if you are using Flash or some other fancy form of navigation that could be your problem right there. Next check your HTTP headers to ensure that your home page is returning a 2xx code which indicates that the clients’ request was successfully received. Finally take a look at your Google Webmaster Tools for any noted errors. If you are blocking Google, chances are you will be able to uncover the issue with these steps.

Duplicate Content
Duplicate content can be quite damaging to your rankings. Ensure that all content on your site is unique. Never steal or "borrow" content from another site, and never cut and paste large portions of text from one page of your site to the next. By keeping all pages of your site entirely original you stand the best chances of getting a thumbs up from Google.

Fresh Content / Regular Updates
Update your content. In highly competitive markets, sites with old static content can often slip away. Keep your content fresh and updated to keep bringing Google back to your site. If they find new pages and updated pages with every visit, they will come back more often.

Site Age
The age of your site can also have an effect on search engine rankings. While there is little you can do (short of keeping the same domain) to help on this matter, remember that the longer your site is online, the better its chances for success. It pays to select the perfect domain right from the start and not to change domains mid-stream. Older sites that stand the test of time add a level of authority in Google’s eyes. New sites seldom see rankings for competitive terms in their first year.

Note: Site Age is determined not by the date the domain was originally registered by rather by the date Google first discovered content on your site.

Load Time
Load time can have an impact in your Google AdWords Quality Score but it is unknown for sure if it can also impact your organic search rankings. It is best to keep your load time to as little as possible. If it is not already a part of the Google Algorithm, it likely will be soon. Besides, it is also best in order to give your site visitors the best experience possible.

Server Up Time
This can be a rather significant issue. If you find that your web hosting company has a history of down time, change hosts. If Google comes to visit your site once and it is down, not to worry, they will come back, but if Google visits your site often only to find that it is unavailable, you can find yourself with drastically depleted rankings.

Google Local
If you have a traditional brick and mortar store, consider submitting to Google Local. While this will not directly impact your regular organic rankings, you may find your site ranking above the organic results with a "local business results" map listing. This tends to be most common when your business is near the geographic center of a city, and when the search phrase uses a geographic modifier.

W3C Compliant Code
There is much speculation as to if W3C compliant code can have a positive impact on search rankings, and the majority believe "maybe" with some saying "yes". Regardless, it is definitely a good idea to have your site be W3C Compliant if at all possible. Not only may it help you in terms of search rankings, but having compliant code can decrease load times, and help to ensure cross-browser compatibility, all of which are good things. If at all possible, it is recommended that sites be made to be compliant.

Many experts who took part in the SEOMoz "Google Search Engine Ranking Factors" lean towards it not being a big contributor, however, it may be an issue if Google has difficulties indexing a page properly.

A code validation service is available at validator.w3.org.

DO NOT TRY THIS AT HOME
I want to stress that this section is about things you should NOT do. These issues could be damaging to your rankings. If your site is implementing any of these, it may be best to remove it.

Hidden Text
This includes any text that you can simply not see when viewing the page. It may be text hidden in invisible div layers, text located below the fold with vertical scrolling disabled or even text on the same colored back ground (white text on a white background for instance). Whatever the case, hidden text can get your site into hot water and it is not recommended.

Excessive Keywords
Don’t go over board in placing target phrases within your body text. Stuffing keywords everywhere possible just because you can, is not only unlikely to help you achieve rankings, it could very well have the opposite effect.

Duplicate content
Large amounts of duplicated content or pages, as well as stealing or scraping content from other sites is one good way to get your site banned.

Doorway pages
Creating multiple websites or pages with nearly identical, yet slightly different content for the purposes of trying to grab some Google rankings is a good way to get your site into trouble.

If you have created pages of this nature for PPC campaigns, make sure that they are blocked from the search engines as to not get you into any hot water.

Cloaking
Simple - Don’t Cloak. In a nutshell cloaking is when you display different information to the search engines than you do to your human visitors. Google frowns on this, and if they catch you, watch out!

All Flash
Websites that are entirely flash based will not get you into trouble. The reason I have included it here however, is that they won’t do you many favors either. Sites that are all Flash, have little to no content for Google to digest and thus, drastically reduce your chance of rankings. If you must keep your “All Flash” site, it is recommended that you also create a secondary HTML version for the search engines and for those visitors who simply prefer it.

Frames (including iFrames)
Frames are also one of those things that won’t get you into trouble, but do significantly reduce your chances of rankings. If you want any chance of ranking in Google using a Frames site, be sure to copy your relevant content from each page into your ‘noframes’ tag. While this is far from ideal it may help you salvage some listings.

When it comes to including content through the use of an iFrame, remember, Google can not see any of this content located within the frame. It will be of no use to your rankings. If you rely on this content to help your listings, find another method such as a server side include.

TOOLS
In this article I mention a few items which can be made much easier with the help of available online tools. Here are some to help you on your way:

HTTP Header Checker
The StepForth HTTP Header Checker

Spider Simulators
XML Sitemaps, Search Engine Bot Simulator

Page Size and Load Time
1-Hit Load Time Analyzer

Google’s Cached Text Version
Click on “cached” next to your listing in Google, then click “Cached Text Version” at the top of the page. This is Google’s Cached Text version of your page. Substituting www.domain.com with your website will also bring up the cached version:

http://www.google.com/search?q=cache:WWW.DOMAIN.COM/&hl=en&strip=1

source: SiteProNews, By Scott Van Achte, Senior SEO, StepForth (c) 2008

Optimizing for top Google rankings includes a number of factors. In Part 1 of 3 we discussed onsite optimization. In Part 2 we will touch on incoming links as well as using Google Webmaster Tools.

LINKS
Links are very important in today’s Google rankings, but just how many links you need will depend on both the competitiveness of your target phrases, and the quality of the incoming links themselves.

Essentially the number one rule of links is to keep it relevant! Topical relevance is very important in order for inbound links to give your site the most value. If the page that links to you is relevant that is good, if the entire site linking to you is relevant, that is better.

First to get an idea of how many links you may need, take a look at the top 10 ranking sites in Google and record how many links Yahoo is noting for each site. (This is because Google does not display anywhere near all the links they have noted). The average of this count is often a good indication of how many links your site may need.

There are many different ways to get links to your site including the age old reciprocal link trade, directory links, article based links, and links from press releases.

Reciprocal Links
Reciprocal linking has seen its value drop considerably over the past few years, however, if the site you are trading with is relevant you can still receive value from these links.

Paid Links
Google frowns on paid links, however that is not to say that they don’t work. Often you can find highly reputable and relevant websites which are offering paid advertising spots. If these links are coded to link directly to your website without passing through any tracking redirects, you will in many cases see value in the form of both direct traffic and increased link densities and rankings.

Articles
Writing and distributing industry specific articles is a great way to help boost both your link counts and site traffic; for examples of such content see StepForth’s SEO Blog News articles. Consider writing articles on a regular basis and submitting them to some of the more popular services such as EzineArticles. Be sure to include a link to your site from somewhere within the article, or at the very least within your bio. Try to use a target phrase as part of the anchor text for additional value.

Press Releases
If something of importance has happened to your company such as a new product launch, or other notable achievement - essentially anything news worthy, put out a press release. Submit this press release through services such as PRWeb or PRNewsWire. Again, be sure to include a target phrase as part of the anchor text.

There are also a number of places you can get links that have basically turned south, and are not generally recommended. These include signatures in form posts, guest books, and other typically free links.

Forum Posts
Forum posts can help to marginally raise your link counts; however, with this one you must be careful. Only add a link to your site in your signature if both the forum allows it, and you are a respected member of the forum. If you are a solid contributor and your posts have depth and meaning, and the forum is highly relevant to your site, then having a link in your signature may give your site some juice. Posting wildly to random forums will in most cases get yourself banned, and will be both a waste of time and potentially make you and your site look bad.

Guest Books
In nearly all cases, do not post your link to guest books. If you happen to stumble upon a guestbook that is highly relevant to your site, the other comments are relevant to your site, and you have something useful (and again relevant) to say, then perhaps consider it, but typically focusing on links from guest books is considered SPAM and is best avoided all together.

Blog Comments
Having a link from your blog comments is not necessarily a bad thing. If you find a relevant blog post of use, and have something relevant and constructive to say, don’t be afraid to enter your link into the "URL" field of the form, but don’t try stuffing links into the comment itself.

Link Farms & Bad Neighborhoods
These are sites that allow you to simply post your link no stríngs attached. They are mostly long scrolling pages with countless links. Stay away from them. If you see one, run in the other direction. These links are bad, will not help with your rankings, and in some cases can actually damage your rankings.

Stay away from sites that cross link with obvious spammers. These networks of SPAM sites are not ones you would want your site associated with, and if you achieve links from enough of these sites it can adversely impact your rankings. Even more important, NEVER link to any of these sites - as that will certainly tie in your connection to them and give Google reason to discount your rankings.

DMOZ, Yahoo and Other Directories
Directory based links can be of significant help, especially if they are from highly reputable directories, the two biggest being DMOZ.org and the Yahoo Directory.

Getting a site into DMOZ is like Gold. Google loves links from DMOZ and your site will reap the benefits. The big catch however is actually getting your site into the directory in the first place. Find the perfect category for your site and check to see if it has an editor. If you see a link "Volunteer to edit this category" try and find another relevant location. Pages without active editors take much longer to get listed into. Once you find the perfect directory submit your site every 4-6 months until listed. If you are lucky you will get in eventually.

Yahoo Directory is seen as an authority in the eyes of Google, and getting your site in will help your link reputation. This link does come at a price of $299 per year, but will play a role in helping your website achieve top rankings.

There are a number of other valuable directories out there that can help you with your search rankings. Before submittíng to any directory the key is a combination of relevance and authority. If the directory is relevant and active, it may be worth considering.

GOOGLE WEBMASTER TOOLS
Google Webmaster Tools can be very useful for your optimization efforts. It may not directly help you obtain higher rankings, but can help you trouble shoot if you are experiencing problems. It will also allow you to remove URL’s that you don’t want indexed and set various preferences such as your domain, crawl rate, and geographic target.

XML Sitemaps
This is the most common reason people use Google Webmaster Tools - the submission of their XML sitemap. While you can use your robots.txt to have Google find your XML sitemap, by submitting it directly to Google you can check up on the spidering status.

Error checking
Webmaster Tools is also quite useful for checking on various error URL’s that Google may know about. Under the Diagnostics > Web Crawl you can view any errors that Google has to report on your site. By cleaning up any errors you can help boost your chances of rankings.

Links
From inside Google Webmaster Tools you can get a much clearer look at what sites Google is noting as having links to you, and give you a better indication of the need, if any, to raise your link counts.

WWW Preference
Be sure to select your domain preference under Tools > Set Preferred Domain. In nearly all cases you will want to select the version including the "www" .

SUMMARY
Inbound links play a significant role in successful Google rankings. By focusing on relevant links, as well as by diversifying where you get those links from, you can build a solid foundation for your search rankings today and into the future.

Stay tuned for Part 3 (of 3) where I will discuss other considerations including redirects, HTTP headers, and a number of other factors which play a role in successfully conquering Google.

source: SiteProNews, By Scott Van Achte, Senior SEO, StepForth (c) 2008

In today’s online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important.

In this three-part series on How to Optimize for Google we will touch on a number of important aspects for top Google rankings including website optimization, links, Google Webmaster tools, and a number of other considerations.

The focus of Part 1 will be with on page website optimization.

THE RIGHT KEYWORDS
This article is not about keyword research so I will not spend too much time on this topic, however, I felt it was important to at least brush on this slightly. If you are interested in reading more, please see Keyword Research for Organic SEO.

Make sure that your targets are achievable. If you select the wrong keywords, it can make your entire optimization experience essentially a waste. Choose keywords that are attainable but yet still provide a reasonable search frequency for your industry. Your phrase selection should also be targeted to bring qualified traffic to your site.

Using the hotel industry as an example, targeting the word "hotel" would make very little sense but by narrowing it down to "Victoria BC hotel" you now have less competition, and a more qualified audience. Keep your targets in perspective and go after the obtainable rankings.

WEBSITE OPTIMIZATION
There are many on-site factors that play a role in your search engine rankings. Here are a number of those factors and what you can do to increase your chances of success.

Title Tag
The title tag plays one of the most important roles in search results at Google, and is almost always the heading Google chooses for each of its listings. Placement of your target phrase is best used near the start of the tag and repeated again in the middle or near the end. Three uses of your target phrase may be helpful in some instances, as long as it is not too overwhelming. For best results each page on your site should have a totally unique title tag.

It is also important to remember that because Google will use this title as the main heading for your listing, you will want to keep it attractive to potential searchers. Try to also add a call to action, or other wording to help make your listing appear attractive to searchers.

To help illustrate the fact Google takes this tag into consideration, simply do a search for your target phrase and take a look at the titles of the top 10. I tried a search for a rather broad term "hotel" and saw that all 10/10 listings had it in the title tag, and 6/10 had it as the very first word. A quick scan showed that the entire top 30 either had the word hotel, or hotels in their title tags.

If you do only one thing to your website, make sure that all your title tags are relevant, unique, and contain your target phrase for each page.

Meta Description Tag
The Meta Description tag is still occasionally used by Google as the description which appears in the search results themselves. While this used to be a more common practice Google tends to use it most often on sites with very limited content, or those which are flash based. I have seen it still used for content rich sites, however this is less common.

The Meta Description tag still has an impact on search rankings. Your best bet when using this tag is to keep it short and sweet with your target phrase close to the start and not repeated more than 3 times. Like the title tag, each page on your site should have its own unique description tag.

Meta Keyword Tag
When it comes to Google this tag is useless, and won’t influence your rankings. There is some speculation as to whether a spammy keyword tag can however, have a negative effect on Google rankings. As a result, if you do utilize a keyword Meta tag for the smaller engines, it is best to keep it clean and play it safe.

Density
Keyword density plays a role in overall rankings; however, it is not as cut and dry as it once was. Once upon a time there was a magic number that when used could almost guarantee top rankings.

This is no longer the case. Today the ideal density varies from industry to industry, phrase to phrase. To find out what density you should aim for, take the top 10 or 20 search results and see what percentage those sites are using. In most cases you will find that the majority of these sites have a very similar density to one another, and this average density is a good estimation of what you should aim for.

Body Text and Keyword Placement
The location of relevant text on your site will help establish the overall importance of your target phrase. While you do not want to overwhelm the engines and site visitors with a bombardment of target phrases at the top of the page, try to sprinkle in some instances as close to the top of the page as possible.

Synonyms
Be sure to include various synonyms for your target phrases within your body text on your site. Google will use these synonyms to tie in the overall relevance of the page for your main target phrases, which in turn can improve your odds.

To find possible synonyms you can use a thesaurus, but the best way is to search Google itself and see exactly what they consider to be similar. Simply search in Google for your target phrase preceded with a tilde, such as "~hotels". Next scan through the search results for any text Google has bolded. These are all words that Google considers to be related. Using the "~hotels" example Google brings up phrases such as ‘travel’, ‘tourism’, ‘accommodation’, as well as various hotel chain names such as ‘Hilton Hotels’.

Keywords in Domain
There is still some speculation if having a target phrase as part of your top level domain (TLD) is of use to search rankings. From my experience, yes, there is value here, although, nothing like it was several years ago.

If you are starting off in the online world and are contemplating which domain to go for, consider one that uses your target phrase, assuming that it is both relevant to your business name, and uses no more than a single hyphen. While multiple hyphens in a domain can be successful, they are very common with highly spammy websites, so it is best to not take that route if possible.

While having a keyword located within your domain can provide some ranking juice, I would not suggest heading out and doing a domain swap. In most cases you would be better off working on your existing site than starting from scratch with a new domain.

Keywords in page specific URL
Using keywords for specific page URL’s can also help add a little bit of value to your site, providing you use them responsibly. Consider using a keyword as a directory name and as part of a file name where it naturally makes sense to do so. If you have a website that focuses on tourism and includes local hotel listings, you may want to consider the following structure for your page on the Hilton:

MyTourismSite.com/Victoria/Accommodations/Hotels/Hilton.html

Heading Tags
Placement of target phrases within heading tags helps to establish the importance of those given phrases. That said do not over do it, or abuse it. Only place target phrases within a heading tag if it makes sense to do so, and don’t flood a page with numerous tags. Heading tags are not as critical as they once were, but still a good contribution to a well optimized page.

Link Anchor text
This is the actual text you clíck on as part of a link. When full or partial target phrases are used within your text links they help pass on some value to the linked page for those phrases. This is also true when considering surrounding text. When the content around the link is also relevant, the link holds slightly more value.

While a link that simply states "clíck here" or "www.domainname.com" does have its place, they provide considerably less value than a link that would use "discount hotels" as its anchor.

Image Alt Text
While image alt text still plays a minor role, its biggest part is within the use of image based navigation. If you have an image linked to another page, the alt text will be attributed much the same way as standard link anchor text is.

Image Alt text should always be short and to the point and should accurately describe either the image itself, or the page the image is linking to. Do not use alt tags as a place to stuff keywords.

Inline Links
These are links that are found mid sentence or mid paragraph as opposed to a simple listing of links as found in a menu or possibly on a sitemap. Links found mid paragraph tend to pass on a little more value from the surrounding text and can provide more relevance to the linked page.

Site Navigation
It is absolutely imperative that your website be fully spiderable by the search engines. This may seem obvious, but often webmasters overlook Google’s ability to crawl a website. Google has become very advanced in what links it can follow and how it can spider a website, but there are still some things that can cause significant roadblocks.

- Flash: One of the most commonly made mistakes is the use of flash. If flash is used as a sole means of site navigation then you can count on Google not viewing your internal pages, and having a significant disadvantage in terms of site rankings.

- Java Script / DHTML: These days most Java Script and even DHTML menus can be spidered by Google, however, this is not always the case. If your site utilizes any kind of fancy navigation and you are wondering why Google has not indexed your internal pages, check out Google’s Cached Text version of your page. If you do not see any text links, then your navigation may be invisible to Google.

- Images: Image based navigation has been safe for many years now, but if your site uses this form of navigation it is essential to have brief, relevant alt text on all your buttons. This alt text will act much like standard anchor text for text based links. This is not only for the purpose of search ranking value, but take a look at Google’s cached text version of your page. If you have image based links that do not have alt text, those links do not appear. This doesn’t mean Google won’t follow them, but for anyone viewing your site on a text based browser, your links will be invisible to them.

URL Structure
Avoid long elaborate URL’s with extraneous characters. While Google has reached a point where they can index massive URL strings, it is best to avoid them if at all possible. For dynamic sites consider utilizing mod rewrites to significantly clean up the URL to not only make it more search engine friendly, but more user friendly as well.

MyTourismSite.com/?locid="victoria"&catid="accommodations"&type="hotel"&comp="hilton"

stands a better chance if cleaned up to read:

MyTourismSite.com/victoria/accommodations/hotels/hilton.htm

SUMMARY
Basic website optimization is a critical component for successful placement in Google but is only part of the overall picture. Stay tuned for "How to Optimize for Google - Part 2 of 3" where we will discuss Links and Google Webmaster Tools.

source: SiteProNews, By Scott Van Achte, Senior SEO, StepForth (c) 2008

Grab a cup of coffee sit back and relax to this lyrical marketer rap about the do’s and don’ts of website development. The recent "Design Coding" video is great and this time instead of reading about SEO you can listen to the mellow flow from the SEO Rapper!

The SEO Rapper - Lyrical Marketing

Article Provided by: imediaconnection.com